At the heart of the recognition is the superior value of unique taste, exciting aroma and flavour, that Terra Seasoning Cube adds to cooking pots across Nigeria. Terra Seasoning Cubes has warmed its way to the hearts of consumers and this is evident as more consumers become familiar with and build affinity towards the brand’s promise of superior quality.
Executive Director of Allied
Integrated Promotions Management Limited, organizers of the National Quality
Awards, Obinna Ndukwe, stated that the practice is to conduct surveys on
different product categories in the market and Terra Seasoning Cube stunned us
in the way consumers have easily and quickly warmed up to it, he said.
“For us, it was remarkable in the
sense that a product that was barely four years old in the market had performed
so creditably in the annals of our yearly surveys. The surveys are conducted
using actual product users as respondents
“Consumers told us they liked the
fact that Terra Seasoning Cube was readily available, easy to crumble, in
addition to its unique taste, exciting aroma and flavour. We also learnt that
consumers were impressed with the brands variants of chicken, beef, shrimp and
Jollof, thus giving them a gamut of options to choose from,” he says.
Mr. Ndukwe is convinced that Terra
Seasoning Cubes will, in no time, become the country’s seasoning of choice if
the makers of the product, TGI Group do not relent in the painstaking attention
to quality and standards that has differentiated it as the favourite seasoning
of millions of homemakers, chefs, caterers and all those who use it to enhance
the taste of their food.
Deepanjan Roy, Group Executive
Director – TGI while expressing his gratitude for the award and recognition
stated that it is a testimony to the high quality of products associated with
the company, a major factor that has endeared it to the Nigerian consumers. He
also noted that the award validates the company’s resolve to ensure that Terra
Seasoning Cube continues to be admired for its unique taste, exciting aroma and
flavour.
“We are truly humbled by this
award”, Roy said. “For us at TGI Group, it is a privilege not just to maintain
the quality that has made Terra Seasoning Cube the number one choice of
consumers in 2022, but to work harder to ensure we maintain the quality and
standard that would continually make the brand the first choice of consumers.”
Probal Bhattacharya – Chief
Marketing Officer, TGI Group said the award of Outstanding Seasoning Cube Brand
of the Year given to Terra Seasoning Cube would further motivate the
organisation to strive for excellence in the foreseeable future. He expressed
delight at consumers’ ever-growing preference for the brand, a development that
is indicative of the fact that Terra Seasoning Cube packs in that special magic
that makes food cooked with it so very special.
“We do not take this award for
granted”, said Bhattacharya. “The award is just an assurance to us that we are
on the right track to achieve the objective of providing consumers a seasoning
that adds quality and value to their lives.”
Terra Seasoning Cubes are made up
of wholesome, carefully sourced essential ingredients specially designed to
meet the discerning Nigerian consumers’ needs in every meal, offering unique
taste, exciting aroma and flavour for that distinctive cuisine experience.
Every meal cooked with Terra
guarantees an enjoyable meal and a rich signature homemade taste experience.
Available in Beef, Chicken, Shrimp
and Jollof flavours, in various consumer-friendly pack sizes nationwide.
Tropical General Investments (TGI)
Group is an international investment and holding company with diversified
interests and investments across Africa, The Middle East, Asia and other
emerging markets. TGI’s investments focus on driving inclusivity and value
addition using locally sourced raw materials, state-of-the-art manufacturing
facilities and a highly skilled workforce to produce world class products that
are consumed both locally and exported to global markets. Across markets, TGI
Group owns over a hundred leading brands in Fast Moving Consumer Goods,
Agricultural Inputs, Industrial Chemicals, Homecare Products and
Pharmaceuticals.